Nobody wants to be in a position to question what is in their oh-so-delicious drink of choice. If it tastes that good, “ignorance is bliss” seems to be the best approach.

For this reason, Agora teamed up with Partners in Crime to develop a brand identity that would reflect the company’s ethos in a manner that was as transparent as the ingredients in their spice concentrates. The design team chose to use the principle of a 1:10 mix ratio to create the label. Alluding to the natural properties of the ingredients, the pastel color swatches for each of them is also a beautiful touch.

Agora is a drinks company focused on innovative extractions of plant-based ingredients to create limitless delicious and healthy alternatives to traditional beverages.

Agora has created a range of spice concentrates with the health-conscious consumer in mind. Designed to service the growing need for good-for-you alternatives to the otherwise unhealthy original.

Agora Spice Concentrates are formulated by extracting intense, rich flavors from real herbs and spices, allowing you to create a range of uniquely versatile beverages. So, whether it’s a latte, soda, or cocktail, Agora gives you the option to “spice” things up. 

You only need to add a 20ml splash of Agora Spice Concentrate to any 200ml of your desired base to create any number of delicious and unique drinks. With the 1:10 ratio in mind, the black band at the bottom of each bottle’s label makes up 10% of the label’s height. As the range grows for nut milks and other mixed products, the black band ratio adjusts accordingly.